Short lets Glasgow has had a massive impact on the success of The Island President’s reign over the island. Decades ago, the island president identified that there could be a serious financial opportunity for the island to attempt to get involved with. This could safeguard the future of the island as the islanders know it with a steady stream of tourists and the money which they can bring into their island as a result. Short Lets Glasgow can also greatly help the ability of the island to market themselves in an appropriate manner to the general public.
Short Lets Glasgow
This is where the island president encounters a problem. The president obviously wants to increase awareness of his island and the unique opportunities and experiences which can be enjoyed there. However, he most certainly does not want to make the island become so high profile that it becomes a tourist hotspot and becomes overrun with tourists. This would have a detrimental impact on the experience which people had when visiting the island. Furthermore, the quality of life enjoyed by the islanders themselves could potentially deteriorate drastically. The islanders rely on their being no tourists who are unfamiliar with the procedures of the island interrupting the daily activities of the islanders.
Popularity
Increasing the popularity of an island can prove to be a difficult task for so many people. If an island is not associated with a welcoming and positive environment then it is going to be extremely difficult to tempt people to come and visit the island and take the risk of being miles away from the mainland. Islands in the past have tried to utilise social media to cause people to post about the prospect of visiting the island in a positive light. The recent Netflix documentary Fyre Fest showcased the ability of social media posts to raise huge awareness for an island experience which it can provide.
Power Of Social Media
Social media can be detrimental in affecting the publics perception of your island or business. This is now regarded as a much more trustworthy platform for people to gain an understanding of whether or not your business or island is a worthy destination or provider to utilise. There can be no doubt that when people post reviews on social media people pay much more attention to this than if they were simply watching an advert in favour of the island utilising celebrities. People now see through the use of celebrities as a genuine endorsement of the qualities of a company or product.
Trustworthiness
People now place much more importance on making use of reviews which are more likely to be genuine and accurate rather than sharing pictures of their favourite celebrities who are receiving significant sums of money for sharing the brand. As a result, short lets Glasgow has seen a huge surge in popularity due to their site sharing accurate reviews of people who have stayed in these apartments before who are giving genuine accounts of their experiences within these apartments.